Ternary is the only FinOps-native solution that enables Google Cloud Platform (GCP) customers to unlock the strategic value of their cloud investments. A FinOps Certified Platform, Ternary empowers organizations to establish cloud cost transparency, improve cost and usage efficiency, and foster communication between teams. 

Let’s dive into why Ternary is the leading FinOps platform for GCP.

Built for GCP first

Before incorporating Ternary, our founders were some of the earliest FinOps practitioners. In the fall of 2018, while working at LiveRamp, they led the company’s migration to Google Cloud Platform. Our founders containerized their applications, moved 100 petabytes of Hadoop, and built a reliable infrastructure API. During the migration process, they quickly realized their GCP costs didn’t match their planned budget. That’s when they discovered the benefits of adopting FinOps best practices. 

As practitioners, our founders faced the same challenge that many organizations are experiencing when it comes to tooling. They realized that almost all cost management and FinOps solutions in the market run on Amazon Web Services (AWS) and build features for AWS customers first. These solutions invest minimal resources into their GCP capabilities—and it shows. Our founders recognized this shortfall as a market opportunity. It was a chance to help customers and partners build their FinOps practice and maximize the business value of their GCP and multi-cloud investments. And that’s how Ternary was born. Ternary launched in February 2021 as the dedicated third-party FinOps platform for GCP. Today, Ternary supports GCP along with the other major cloud providers: AWS, Microsoft Azure, Oracle Cloud Infrastructure, and Alibaba Cloud.

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For GCP, built on GCP

More than just building for GCP first, we live and breathe Google Cloud at Ternary. We made the conscious decision to build our platform on Google Cloud infrastructure. Our founders knew they wanted a platform that was built to scale, and that’s why they invested in Google BigQuery as our serverless data warehouse. 
With BigQuery, we can store large amounts of data—structured and unstructured—and easily query that data. BigQuery’s flexible data-loading methods, coupled with its security and governance controls, enable us to easily marry cost and utilization data while maintaining data integrity across customer and partner tenants. The Ternary platform ingests, normalizes, and cleanses the data from your cloud provider billing files and existing toolset (e.g., Snowflake, Datadog). (Read more about how Ternary is built with BigQuery.) Internally, we need to manage and control our cloud spend, just as our customers and partners must. For customers who use GCP as their primary cloud, there is no other FinOps-native company that understands your GCP cost drivers and challenges like we do. We’re in this together.

Why choose a dedicated FinOps platform

As a Google Cloud Partner, we complement and extend the capabilities of Google’s cost management toolset (commonly referred to as native tools). If you are just getting started on your cloud journey and are operating only in one cloud, native tools can meet your needs. Other customers require greater customization and flexibility, have moderate to advanced cost use cases, and want the ability to manage spend across their multi-cloud and containerized environments. At that point in their cloud journey, they explore third-party solutions like Ternary. 

Customers and partners using GCP-native tools tell us that they want a single pane of glass into their cloud cost and usage. They can get the visibility they need only by investing effort, time, and money into building dashboards leveraging Looker Studio and a combination of other GCP tools (e.g., Active Assist, Recommendation Hub, FinOps Hub, etc.). To create a custom dashboard or re-create one of the published examples, they need to clone the GitHub repository and use the built-in code editor with Cloud Shell. 
For company stakeholders who are not experienced with GitHub and coding, like your finance team, this can be a daunting task. Additionally, these GCP tools are intended for project owners and billing administrators. To use them, you may need to grant additional permissions to team members and stakeholders in your company, which poses a security risk. With Ternary, you get an easy-to-use platform with custom dashboard and reporting capabilities to provide complete cloud cost transparency, all with the access control you need.

What makes Ternary unique

To highlight why Ternary is the leading FinOps platform for GCP, we’ll approach our capabilities in the order that you may utilize them. 

  1. Our team of FinOps Certified Practitioners will start by identifying your use cases and pain points. Once we’ve successfully demonstrated how Ternary is best suited for your FinOps needs, we’ll talk pricing. Our pricing is a fixed-fee subscription based on cloud spend tier. We do not charge for overages or professional services. Until now you may have been surprised by your GCP bill, but you won’t be surprised by our invoice.
  2. Ternary enables you to choose the deployment option that is best suited for your business, whether that is a SaaS solution or a self-hosted platform. We understand that you may have regulatory and data compliance standards that require you to maintain your data in-house. Ternary gives you the flexibility to choose.
  3. Once you deploy Ternary, you will next configure your data sources. Ternary will collect data from GCP and containers, along with other data sources (e.g., Snowflake, Datadog). Here, Ternary offers a unique and powerful capability: agentless Kubernetes monitoring. We’ve heard from customers that deploying agents to manage Kubernetes cost and usage data can be frustrating and time-consuming. Ternary is designed to be agentless. With Ternary, you can manage and optimize Google Kubernetes Engine (GKE) cost and usage without the headache.
  4. The Ternary platform provides immediate value, starting on day one, with our intuitive cloud cost labels. You can easily map your GCP project IDs to an array of custom labels (e.g., business unit, environment, product, application, etc.) without needing a consultant’s help. Whether you are in finance, engineering, or on the FinOps team, you can query and visualize data in a way that makes sense to you.
  5. Ternary’s cost allocation engine enables you to drive accountability for cloud spend  by reassigning charges from one business entity to another as conditions change. Cost allocation is an important FinOps capability for organizations that want to perform accurate chargeback or showback to their respective teams. Our platform empowers you to allocate cloud costs not just within a GCP bill but among all your cloud bills, so you can leverage powerful optimizations across clouds.
  6. Ternary provides AI/ML-powered, human-tunable anomaly detection capabilities. With Ternary, you can choose to use the AI/ML algorithms to identify anomalous changes in costs or you can bypass the algorithms with prescriptive alerting thresholds. With anomaly detection, it’s important for you to be able to filter out the noise and focus on the unexpected and unforecasted changes in spend that are more impactful to your business. Ternary’s alerting rules can be customized by account, projects, services, and more.
  7. Incorporating case management workflows, Ternary fosters communication between teams. Any user (e.g., finance, engineer, etc.) can create a case to collaborate and discuss a data point in the platform. More specifically, when the platform detects anomalous activity or identifies an optimization opportunity, you can open a bi-directional Jira case directly from Ternary, to have the engineering team investigate and take the appropriate action.

Ready to learn more?

We hope you found this blog article helpful in assessing the power of Ternary for GCP. If you’re heading to Google Cloud Next ’24 in Las Vegas, this April, we would love to connect with you in-person. Otherwise, feel free to contact us if you have any questions or would like to request a demo.

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