April 8, 2024

This month, Ternary introduces the MSP Partner Program. The new program will enable managed service providers (MSPs) to take advantage of the enormous opportunity that FinOps presents. Ternary is committed to our partners’ success. Our partner program is free of charge and will provide  platform implementation, service-creation assistance, ongoing training and platform adoption, and go-to-market support.

While many organizations are interested in joining the increasing ranks of FinOps adopters, they lack the needed expertise and resources. This challenge creates an immense opportunity for MSPs to go beyond traditional cost management and build out FinOps services for their customers. Ternary’s FinOps platform for MSPs is custom-built to enable this offering.

Rackspace Technology, a leading managed service provider globally, partners with Ternary to deliver value to Google Cloud Platform (GCP) customers. Rackspace had seen its customers increasingly adopt GCP, to take advantage of its flexible data suite. The company needed a GCP-centric solution—and it found the answer in Ternary. Read more about how this exciting partnership benefits Rackspace’s customers and internal team collaboration.

A new Head of Channel and Alliances

As we kick off the new partner program, we are thrilled to share that Bob Kilbride has joined our team, as Head of Channel and Alliances. With over 30 years’ success in software and solutions sales, Bob has consistently demonstrated his ability to deliver results for businesses pursuing strategic channel initiatives.  

Bob comes to Ternary from Apptio, where he led the company’s channel and alliances initiative for the past year. He has held leadership positions at several companies. But he is best known in the industry for his time spent managing the global partner ecosystem at CloudHealth Technologies (acquired by VMware). 

At CloudHealth, Bob spearheaded the development and execution of global channel sales strategy, resulting in tremendous growth and a thriving MSP community. Bob’s track record of dedication to partner success has earned him industry recognition, including being named one of CRN’s 50 Most Influential Channel Chiefs in 2019.

The leading FinOps solution for partners

For Sasha Kipervarg, Ternary’s co-founder and CEO, Bob’s arrival signals a new chapter in Ternary’s long-standing commitment to partners. “Since our inception, Ternary has focused on building a platform and team that can serve both customers and partners,” Sasha said. “Bob’s vast experience and expertise in the market will help us deepen our relationships with partners as we enable them to deliver differentiated FinOps services to their customers, while achieving their business objectives.”

Reflecting on his new role and the partner program, Bob remarked, “There is an immense opportunity in the market to align MSPs with the practice of FinOps. I’m excited to join the company and believe that Ternary is well-positioned to become the leading FinOps solution for partners. I look forward to our journey ahead as we help partners grow their business. ”

Bob will be hosting a webinar on April 30 to introduce the MSP Partner Program. Preview the webinar:





Partners who are eager to build and deliver FinOps services powered by Ternary can register for the webinar to learn more.

Read the press release.