January 22, 2024

Highlighting our market leadership, the Ternary team is delighted to announce that Carl Landers has joined us as Vice President of Marketing. 

Carl brings over two decades of expertise in technology marketing, particularly in elevating products that address the complex challenges faced by today’s enterprises. At Ternary, his focus will be driving customer awareness of how our innovative FinOps solutions transform multi-cloud spend management, particularly for enterprises grappling with the limitations of legacy products.

Customer-focused leadership

Ternary co-founder and CEO Sasha Kipervarg highlighted Carl’s customer-focused vision as key to his hiring. “Carl’s joining us is more than an addition to our team,” Sasha said. “It’s a pivotal step in bridging the gap between our modern FinOps solutions and the enterprises seeking to uplevel their FinOps practices and outdated technologies. Carl’s ability to connect technologies with their ideal markets will highlight Ternary’s leadership in delivering a more intelligent solution for cloud spend management.”

Prior to joining Ternary, Carl honed his skills in technology marketing at Yellow.ai, Armory, and Conversica, as well as at larger software companies like CA Technologies and Serena Software. His expertise lies in positioning technology solutions in a way that resonates deeply with customer needs and industry trends. His signature approach—understanding and advocating for the customer’s perspective—makes him the ideal voice to spread the word about Ternary’s revolutionary FinOps solution.

Building bridges to FinOps maturity

Reflecting on his new role, Carl said, “Joining Ternary is not just about leading a marketing team; it’s about building a crucial bridge. Many enterprises are actively evolving their FinOps practices but lack awareness of the right tools to scale efficiently. Ternary offers something truly transformative, and I’m here to ensure that our message reaches and resonates with those actively seeking a better platform to support their FinOps maturity.”

Carl’s joining supports Ternary’s aggressive plans for growth, following our recent Series A funding. As businesses increasingly look for agile and efficient alternatives to legacy FinOps systems, we are strategically positioned to meet these needs, with Carl leading the charge in communicating the company’s unique value proposition.

To explore how Ternary can accelerate your FinOps journey, book a demo.

Read the press release.