As FinOps adoption continued to grow and expand beyond cloud spend, Ternary evolved alongside the market and the community we serve. In 2025, we focused on delivering a more connected, intuitive experience across our FinOps platform. Throughout the year, we tripled our partner ecosystem, introduced meaningful FinOps innovations, and further differentiated our multi-cloud FinOps platform in a rapidly evolving market. These milestones solidified our leadership in cloud financial management and accelerated the value we deliver to global customers and partners. Read on to explore our key FinOps highlights from 2025.
A year of product momentum
2025 marked a major step forward in how customers and partners experience Ternary. Across every release, our focus was clear: make cloud and technology spend management more intuitive, scalable, and actionable.
Smarter insights and proactive cost intelligence
We helped teams shift from reactive cost tracking to proactive decision-making. An improved anomaly detection experience surfaced risks earlier and reduced unexpected cloud spend. Hierarchical budgets and extended 24-month forecasting enabled stronger financial planning and long-term cost visibility. The launch of the Ternary Optimization Hub turned insights into measurable savings, bringing greater precision to cloud cost reduction initiatives.
Extending FinOps beyond cloud
We improved how customers onboard, manage, and trust their cost and billing data. A simplified integration configuration experience reduced setup time and operational complexity. We rearchitected our billing ingestion to support FOCUSTM and introduced Bring Your Own Data making technology spend management easier to adopt and scale.
Advanced cost attribution and allocation
‘We made cost attribution faster and more flexible. The new Ternary Custom Labels experience and unified billing rules engine gave finance and engineering teams the precision they needed to allocate costs accurately across teams, regions, and business models.
Purpose-built capabilities for MSPs
Among our most impactful 2025 FinOps highlights was the launch of new features designed to help MSPs scale FinOps services efficiently and profitably. Granular customer management controls improved operational efficiency for MSPs. MSP Billing Statements simplified customer reporting and improved billing transparency. Multi-currency support enabled partners to effectively manage global customer bases.
Ternary’s multi-currency support feature has been a game-changer—our customers can now view their cloud spend in their local currency effortlessly. It’s a simple yet powerful enhancement that makes cloud cost management more intuitive, transparent, and accessible for teams across the globe.
Paul Venter, Professional Services Executive, iOCO UK
Industry-specific expansion
We expanded into regulated environments with the launch of Ternary for Public Sector. This offering supports state, local, and education organizations with municipal fiscal year patterns. Public sector teams can now align cloud cost management with existing budgeting and reporting cycles.
Follow Ternary’s progress in our monthly FinOps roundup for the latest product updates and platform enhancements.
Growing thought leadership in FinOps
In 2025, we focused on helping customers and partners navigate an increasingly complex FinOps landscape. We advanced conversations around the challenges practitioners face today, highlighting the tradeoffs of build vs. buy, common cloud cost confessions, and the growing impact of AI on technology spend.
We engaged directly with the FinOps community at leading industry events such as Google Cloud Next, FinOps X, FinOps Weekly Summit, and AWS re:Invent, strengthening relationships and learning alongside practitioners, customers, and partners.
Our 2025 FinOps highlights also reflect our continued industry recognition. In 2025, Ternary maintained its Leader position in reports from GigaOm and Everest Group, was named an IDC Innovator for FinOps and Cloud Cost Transparency, and earned CRN’s 2025 Stellar Startup award, reinforcing the value we deliver across the ecosystem.
Together, these efforts reflect our commitment to advancing cost transparency, accountability, and efficiency across all technology spend.
Looking ahead
As we enter 2026, we’re expanding FinOps beyond engineering and into the broader business. We’re bringing finance and executive teams into the fold to create a shared operating model for technology spend management. We see FinOps as the practical foundation for driving greater visibility, accountability, and control as technology spend scales.
