This summer, I had the honor of joining Ternary as their first-ever marketing intern. My main mission? Build Ternary’s brand and find new ways to connect with our customers (and prospective customers!). As we wrap up the summer, here are a few of the ways I’ve gone after that goal.
Project #1: Writing original content for the blog
Ternary’s blog has been a wealth of FinOps knowledge for a long time. But there was a notable gap in content regarding Ternary’s company culture. We have an amazing team with decades of experience in the technology industry and FinOps space and a history with some incredible startup successes. Why not talk more about it?
One of my first assignments was interviewing Danny Kornreich, our Head of People and Talent. The article that came from our discussion provides a look into Ternary’s team and our greater company mission.
My second blog was inspired by my experience working at my local grocery store. In this piece, I compared managing cloud spend to shopping for food. The Ternary team are big believers in making FinOps as simple and easy to learn as possible. This connection helped show that cloud spending doesn’t have to be confusing. It was also a fun writing challenge for me. Who would’ve thought that kale and Kubernetes had so many similarities?
Project #2: Creating a user-friendly digital experience
The Ternary website serves as a comprehensive resource for all the information related to our platform. That means making it as easy to navigate as possible is a top priority. During my internship, I retagged our blog posts to allow for categorized searching. Looking for articles specifically on multi-cloud functionality? FinOps for MSPs? Product releases? Now you can simply click a button and get the content that matters to you.
In addition to restructuring the blog, I also worked on standardizing our calls-to-action so readers know exactly how to engage with us. Plus, I added related articles to each post, which makes it easier for visitors to dive deeper into our content. On top of that, I included alt-text for all of our media files, improving both accessibility and search visibility.
Aside from blog management, I also focused on SEO projects designed to help us rank better in both AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). For example, I analyzed our most common sales questions and turned them into FAQs on our webpages. This way, visitors can quickly find clear answers to their top questions. Of course, we’re always here to help directly, but these updates make it easier to get the information you need right away.
Altogether, these updates not only helped me sharpen my marketing skills but also made our blog and website more user-friendly, accessible, and effective overall.
Project #3: Coordinating our LinkedIn content schedule
One of my continuing responsibilities during my internship was managing our LinkedIn content schedule. On the creative side, this included writing captions. I discovered it can be tricky to follow brand guidelines, sound friendly, and keep captions concise with only a couple of sentences available.
But social media isn’t just being wordy. I also learned how to use HubSpot, a CRM management tool, for this project. With HubSpot, I could easily schedule posts and track key metrics, allowing for better insights into what you, the viewer, really want to see. The result was engaging content published at the best time possible for maximum reach within our community.
The bottom line and thank yous
Amazing internships don’t just happen; they’re made. I am incredibly grateful to my manager, Marie Brown, for her time this summer. Her ability to assign meaningful work and teach new skills, even in a fully remote capacity, added so much value to this experience. A special thank you to Danny Kornreich and Dan Greer for their support during onboarding and the interview process.
As I finish my time with this incredible team, I feel so lucky to have had the opportunity to learn and grow over these past weeks. I leave with new marketing tools under my belt, new knowledge of SEO and writing, and a new appreciation for the FinOps world.
